The future of the left since 1884

Talking Green: Winning the argument for climate action


Talking Green looks at people’s reactions to the key words politicians and campaigners use when discussing climate change.

The climate crisis is real and immediate. We are falling short in our attempts to mitigate climate change, and we will need to make significant, sometimes costly or inconvenient changes to how we live.

There is also a very real and immediate crisis for poorer people in the UK: jobs are often insecure and low-paid; deindustrialisation, the financial crisis, then austerity have embedded decline and stagnation in many communities.

We have identified how progressive politicians and campaigners should communicate the benefits of tackling climate change, in a way that resonates with people and their lives. Instead of using slogans about ‘green jobs’, politicians should avoid jargon; highlight the link between climate, nature and a good quality of life; and appeal to widely shared values.

This is the final report of a wider project which is a partnership between FEPS, the Fabian Society and TASC.

To view an HTML version click here, otherwise you can download the report as a PDF below.

Download now

How to purchase

Copies are available, priced £9.95, from the Fabian Society. Call 020 7227 4900, email or send a cheque payable to The Fabian Society to 61 Petty France, London, SW1H 9EU.

Ben Cooper

Ben is a senior researcher at the Fabian Society.


Luke Raikes

Luke Raikes is research director at the Fabian Society.


Fabian membership

Join the Fabian Society today and help shape the future of the left

You’ll receive the quarterly Fabian Review and at least four reports or pamphlets each year sent to your door

Be a part of the debate at Fabian conferences and events and join one of our network of local Fabian societies

Join the Fabian Society
Fabian Society

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.