Talking Green: Winning the argument for climate action

Talking Green looks at people’s reactions to the key words politicians and campaigners use when discussing climate change.

The climate crisis is real and immediate. We are falling short in our attempts to mitigate climate change, and we will need to make significant, sometimes costly or inconvenient changes to how we live.

There is also a very real and immediate crisis for poorer people in the UK: jobs are often insecure and low-paid; deindustrialisation, the financial crisis, then austerity have embedded decline and stagnation in many communities.

We have identified how progressive politicians and campaigners should communicate the benefits of tackling climate change, in a way that resonates with people and their lives. Instead of using slogans about ‘green jobs’, politicians should avoid jargon; highlight the link between climate, nature and a good quality of life; and appeal to widely shared values.

This is the final report of a wider project which is a partnership between FEPS, the Fabian Society and TASC.

To view an HTML version click here, otherwise you can download the report as a PDF below.